Hotel Business
Week 3 (06/02/2025)
Do an Internet research and give real life examples:
Frying Pan Hotel-The Most Dangerous Accommodation
Location: Frying Pan Shoals, USA, North America
The eight-bedroom (plus crew sleeping quarters) bed and breakfast hotel is located 32 miles (52 km) off the east coast of North Carolina, standing on four poles 135 feet (41 meters) above sea level. The Frying Pan Hotel is not for the faint of heart or those fearing heights. The remote location in the middle of the Atlantic Ocean is another one on the list of scary things.
2.The Interlude Hotel at Pentridge - Australian Prison turned into a Luxury Spa Hotel
Location: 1 Pentridge Blvd, Coburg VIC 3058, Melbourne, Australia, Oceania
Website: https://theinterlude.com.au/
On the outskirts of Melbourne, HM Prison Pentridge used to host famed criminals of various guilts, from serial killing to planting fake bombs to raise awareness of the nuclear threat.
Although Australia's incarceration rate is on a slight uptrend, some aging facilities need replacement. And when that happens, historic buildings become available for creative new purposes for those who dare.
The medieval castle-like building opened its main gate to prisoners and their guards in 1851, and for the next century and a half, it was a spine-chilling place witnessing executions and occasional escapees.
3.The Chalet - Train Station Hotel with Luxurious Pullman Carriages
Location: 92 Choo Choo Avenue Chattanooga, TN 37408，Chattanooga, USA, North America
Website: https://thehotelchalet.com/
After an extensive refresh, Chattanooga's train station hotel changed its name from Choo Choo to The Chalet without losing its renowned railway nostalgia theme.
Chattanooga's Terminal Station was built in 1909, and its pretty brick-laden facade and arched windows were saved from a complete demolition with the help of a popular song.
The downturn of railway travel in the US after the Second World War, with the spread of automobiles and high-speed flying, forecasted a dark future for the railroad stations.
By the 1960s, there were so few passengers that the building's fate was decided, and its planned destruction was due in April 1973.
Find out more detailed information about the agreements of franchising, management contract and vacation ownership of hotel business. Give at least three hotel examples for each of them.
Franchising
On a global scale, hotel operators typically maintain a balance between franchised and managed properties, with approximately two-thirds being franchised and one-third managed, although this ratio may differ among operators. There is an increasing global trend towards favoring franchising within the hotel industry. However, in the Asia-Pacific region, the predominant model is management agreements rather than franchise agreements. This preference is driven by concerns regarding the quality of potential franchisees and the imperative to uphold brand standards.
Example
Marriott International
Marriott International, encompassing over 30 brands such as the luxury Ritz-Carlton and the budget-friendly Fairfield Inn, provides exceptional flexibility for franchisees. The Marriott Bonvoy loyalty program, recognized as one of the most comprehensive globally, fosters consistent guest loyalty. Additionally, Marriott's emphasis on technology, marketing, and operational training positions it as a premier choice for franchisees aiming to optimize revenue.
Hilton Worldwide
Hilton has established a reputation for innovation and guest satisfaction across its diverse portfolio of brands, including Hilton Garden Inn, Hampton by Hilton, and the renowned Waldorf Astoria. The Hilton Honors loyalty program links franchisees with millions of repeat customers, while its advanced digital tools facilitate the management of operations, bookings, and revenue. Franchisees also gain from comprehensive training and continuous support tailored to their specific market needs.
Wyndham Hotels & Resorts
Wyndham targets the budget-friendly and midscale markets with brands such as Super 8, Days Inn, and La Quinta, making it an optimal choice for proprietors of small to medium-sized hotels. Offering a lower cost of entry compared to luxury brands, Wyndham ensures reliable profitability through its efficient reservation systems and established reputation in key markets. The Wyndham Rewards loyalty program fosters repeat business, while its streamlined franchise model maintains manageable operational costs.
https://www.wyndhamhotels.com/zh-cn
Choose one topic from today’s lecture that you’re interested; do further research and provide real life examples.
1. Management Contracts
Management contracts in the hospitality sector are agreements between property owners and management companies under which the latter run and manage the property on behalf of the owner. These contracts usually include roles, term durations, fee structures, performance indicators, and termination provisions. They enable owners to use professional knowledge while preserving strategic control over their assets. However, they also include potential obstacles, such as loss of operational control and conflicts between owner aims and manager incentives.
Example
InterContinental Hotels Group (IHG)
InterContinental Hotels Group (IHG) enters into management contracts with property owners to operate hotels under its varied array of brands, which includes InterContinental, Crowne Plaza, Holiday Inn, and others. Property owners that engage with IHG through these contracts benefit from professional operating knowledge as well as access to worldwide distribution systems and loyalty programs, all while keeping strategic supervision over their assets.
AccorHotels and Sofitel Singapore City Centre
AccorHotels operates Sofitel Singapore City Centre under a management contract in which Accor monitors all operational aspects of the hotel, ensuring that the Sofitel brand's high standards are maintained. This agreement enables Accor to use its global hospitality knowledge while providing access to its broad distribution networks and reward programs, thereby increasing the hotel's visibility and attractiveness.
Hyatt Hotels Corporation
Hyatt Hotels Corporation engages in management contracts with property owners to operate hotels under its diverse portfolio of brands, including Park Hyatt, Grand Hyatt, and Hyatt Regency. Additionally, the collaboration ensures that properties adhere to high service standards synonymous with the Hyatt brand worldwide.
2. Vacation Ownership (Timeshare)
Vacation ownership, or time sharing, involves purchasing the right to use a property for a set period each year. It can be structured as fixed weeks, floating weeks, or points-based systems. This arrangement offers predictable vacation costs and access to amenities but also includes ongoing maintenance fees that
may increase over time.
Example
1. Marriott Vacations Worldwide
Marriott Vacations Worldwide offers vacation ownership and exchange programs under brands like Marriott Vacation Club and The Ritz-Carlton Destination Club. Members purchase points or weeks to access numerous resorts globally, benefiting from luxurious amenities and predictable costs, while incurring ongoing maintenance fees.
Wyndham Destinations
Wyndham Destinations offers vacation ownership and exchange programs through brands like Club Wyndham and WorldMark by Wyndham. Members purchase points or weeks to access a global network of resorts, providing flexibility in choosing destinations while incurring ongoing maintenance fees.
Hilton Grand Vacations
Hilton Grand Vacations offers a points-based vacation ownership program, allowing members to access luxurious resorts worldwide within Hilton's portfolio. This model provides flexibility and predictable costs while maintaining Hilton's hospitality standards, though it involves ongoing maintenance fees.
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